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The musician donates twenty-five thousand pounds cash award to small concert halls

The singer holding his trophy in Newcastle
Sam Fender received the prestigious award in October in the North East

The artist has donated the complete sum of his twenty-five thousand pound Mercury Prize winnings to the MVT, which functions to protect the Britain's grassroots concert spaces.

Fender was given the cheque on mid-October as his latest record the album was chosen as the top album of the past year.

The musician has decided to donate the funds to the trust, in acknowledgment of the essential function grassroots venues had in his initial steps.

"As an artist wouldn't be doing what I am doing today if it weren't for all the gigs I played around the North East, and beyond, when I was starting out," said the artist. "These venues are iconic, but they are facing challenges."

Beginning in 2023, over 150 of these locations have permanently closed – about 16 percent of the whole industry in the UK.

Over the past year, major artists such as Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all supported the Music Venues Trust in its efforts to keep the scene afloat, by including a small levy to their ticket costs, which benefits local stages.

Sam Fender also took part, raising more than £100,000 on his 2024 arena tour to support thirty-eight grassroots venues across England, Scotland, and Wales.

The money helped venues that were facing imminent closure due to difficulties stemming from floods, fire incidents and bereavements, as well as permit problems, conflicts and noise complaints.

Some locations were granted monetary aid in improving amenities and sound and lighting systems that positively impacted artists and concertgoers.

"The concept that revenue from performances in big venues supports the local stages, where it begins for performers like me, is just sensible," Sam Fender has commented.

The band Pulp on stage
Pulp are one of the many acts who donated their Mercury Prize funds to charity

Fender is not the first artist to donate his honor winnings to worthy causes.

In Pulp received the prize in the year 1996 for their record their work, frontman Cocker declared that the act would give their cash to the non-profit War Child.

During 2002, rapper and singer Ms Dynamite divided her award between several good causes, like the NSPCC and a Sickle Cell organization.

"I also donated a thousand pounds to the center, to their gymnastics program, because I did gymnastics when I was younger and they needed better apparatus," she shared with the media.

Two years ago, the band gave their funds to the youth organization that nurtured their group, alongside other local music groups.

And 1994 winners they donated their award to a multiple sclerosis charity after a close contact was identified with the illness.

"Receiving the award was ample," stated artist the singer. "The prize was the extra but we could do without the bonus, because we had the cake. So our victory impacted another person's life."

Recently, the trust announced it had protected a couple of small stages in that region, by bringing them into community ownership.

The first in that area and The Croft in the city were bought under the community ownership program, which is supported by Arts Council England and supporters who purchase "ownership units" in the buildings.

About the author

Joseph Gill

Elara Vance is a tech analyst and digital strategist with over a decade of experience in emerging technologies and innovation consulting.

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