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This Corporate Battle For CNN Reveals How Broken American Journalism Now Is.

Late Thursday, amid swirling speculation about an incident at Brown University, the network's Kaitlan Collins used social media, pointing out the conflicting information and pointing viewers to her network’s 9pm newscast.

Although it is by no means a perfect news source, her words seemed accurate for a lot of people. It remains one of the broadcasters where you can find fact-based and largely dependable reporting – notably during breaking news situations like the one developing near a New Hampshire storage facility.

A Precarious Situation Amid a Corporate Tug-of-War

Yet CNN, now 45 years old, finds itself in a precarious position as two giant media conglomerates vie for ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the destiny of CNN has become part of a high-stakes game of corporate ownership, rather than as a question of what benefits the information-seeking public.

“This is yet another example of the fundamental flaws with origins in decades of governmental choices,” said Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.

The speculation about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a broader point.

“It is often framed as a financial tale with influential figures as the central actors, but there is hardly any discussion of the societal benefit,” Pickard added.

The Additional Element: The Former President

The network's predicament is complicated by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his chief “fake news” adversary.

Recall the cries of “CNN sucks!” at his rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.

Trump now says that CNN needs new ownership. Many see this as a desire for ownership that will shield him from journalistic oversight. That is a factor in why he appears to favor Paramount Skydance, which has made a unsolicited offer.

He has grounds to favor that suitor more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently placed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.

A Future of Further Uncertainty

Significantly, if Netflix is successful, CNN and other cable outlets would first be separated into a standalone company. That would be a relief to many at the network, but it’s not exactly a secure position. That arrangement could pave the way for CNN for yet another acquisition. The cycle continues.

According to Timothy Wu, a great deal of this is against the law, anyway. The influential voice of big tech’s dominance stated that anti-trust laws should disallow both deals.

“Either merger would be harmful to the country, and both should be contested by regulators,” Wu recently wrote.

The Core Problem and a Path Forward

Regardless of the resolution regarding CNN, the larger issue persists.

“What we have now is a profoundly system hostile to democracy, but we ought not succumb to learned helplessness,” Pickard emphasized. Policy decisions – dating back to the 1930s and 1940s – helped to foster this hyper-commercialized monster, and new policy decisions can fix it.

Is this likely in an era where the top communications regulator will not confirm that the agency is independent? Reform is a distant prospect now, but that is not to say it will not happen in the future.

Initiatives that strengthen independent news organizations, reinforce local journalism, finance public media, and prevent the accumulation of media power in a handful of hands are achievable – they are vital for a healthy democracy.

Regarding media ownership, larger is not superior. And news organizations such as CNN must not be pieces in the latest corporate chess match.

About the author

Joseph Gill

Elara Vance is a tech analyst and digital strategist with over a decade of experience in emerging technologies and innovation consulting.

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