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Toto Wolff Set to Divest Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to record-breaking achievements in F1

Toto Wolff is in advanced talks to offload part of his shareholding in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6bn – a record for a Formula 1 squad – after McLaren were valued at £3.5bn in a change of ownership structure last September.

The Austrian executive, who holds a 33% stake of Mercedes F1, plans to divest a stake approximately 5%.

The 53-year-old will remain as team boss and chief executive officer should the deal proceed.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos Group, who each also own a third of the company.

An official representative stated: "We are providing no official statement on the matter. The governance of Mercedes F1 will remain unchanged, and all three partners are dedicated to continued achievements of the brand in Formula One."

Financial Growth

The deal signifies a substantial rise in value of the Mercedes team since Ineos acquired its stake for £208 million in 2022.

This surge demonstrates the growth in valuations of Formula 1 outfits recently due to the growing popularity of Formula 1 globally.

This was also seen in the box-office performance of the Formula 1 film featuring Hollywood star Brad Pitt, which was released in summer 2023 and earned over $630 million (£458m) at cinemas worldwide.

The film represents the actor's top-grossing film and the most successful sports movie ever released.

Current Performance

The Mercedes team are runner-up in the constructors' championship, behind McLaren Racing, with three races remaining in the current championship.

Their lead driver George Russell has won 2 of the 21 races this year and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a record eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

About the author

Joseph Gill

Elara Vance is a tech analyst and digital strategist with over a decade of experience in emerging technologies and innovation consulting.

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